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Never say 'Stick it on the website'

By Branislava Milosevic

Guidance on communicating effectively through your website

This guide written by by Branislava Milosevic, Online Communications Manager at CAFOD, aims to explain what communicators in an organisation need to do and think about so they can create clear, consistent, multimedia communications for their audience(s). The guide focuses on questions to ask when developing an online communications strategy:

a) Who is my audience? – Looks at personas of the organisation – profiles of people the organisation already has as an audience or wants to target in the future.

b) What am I asking my audience to do? – Considers picture success, user led communications and messages for multipliers.

c) How will I know if the change happened? – Focuses on quantitative and qualitative evaluations and peer review. 

Download and read the full guide Never say ‘stick it on the website’ – How to think strategically about online communications (78Kb PDF document. Requires Adobe Reader. If you don't already have this, download it from Adobe).